For radio & TV stations
AdMaster: Powerful Traffic & Billing Software
Affordable, smart and user-friendly ad scheduling tool to save time and boost revenue. Trusted by stations in 42 countries.
Does AdMaster Work With Your Playout System?
Explore Features
Discover AdMaster's Ad Scheduling Features. Learn how our powerful algorithm can optimize your radio or TV station's workflow.
Schedule A Demo Call
Talk with Our Experts. Get personalized insights into how AdMaster fits your station's ad scheduling and broadcast traffic needs.
Who's using AdMaster
See Broadcasters Trusting AdMaster. Explore how radio and TV stations in 40+ countries use our software for efficient ad management.
Does AdMaster work with your Radio or TV Playout software?
AdMaster ad scheduling software is compatible with all major playout and scheduling systems. Choose from over 40 ready-made output formats for easy setup - simply select from a dropdown.
If your software isn’t listed but supports third-party traffic logs or at least playlist import (like .m3u or .pls), AdMaster can still work with it.
Unsure about compatibility? Contact us - we'll guide you through setup to ensure smooth automated ad scheduling for your station
Features At A Glance
Save Hours and Boost Revenue with AdMaster’s Smart, All-Inclusive Ad Scheduling.
Next Generation Scheduling Algorithm
Our advanced ad scheduling algorithm crafts complex campaigns in under 3 minutes, automatically handling balanced blocks, unique sequences and optimal spacing. More importantly, unlike legacy tools, AdMaster ensures equal quality for all advertisers in radio and TV stations.
No More Manual Adjustments
With a smart and robust algorithm that quickly calculates 30+ parameters under the hood, manual traffic log adjustments are virtually eliminated, saving massive time and resources. What takes hours of fine-tuning in legacy systems, AdMaster handles in a fraction of a second, letting your team focus on strategy, not busywork.
Effortless User Experience
Get started in minutes with our intuitive interface - just a few quick tutorials, and anyone can manage campaigns effortlessly. No months of onboarding, steep learning curve or extensive training. We’re broadcasters too. We built this system for our station, because the others were too complicated and insanely expensive.
Ultimate Cloud Flexibility
Enjoy unlimited users included in your license, access from any device or location, and custom permissions for every team member. Clients can even create their own campaign schedules if you allow it, with instant launch if your playout supports it and private performance report pages updated in real time - a flexibility that legacy traffic tools can’t even dream about.
Smart Revenue Boost
Use the real-time insights and automated optimization to boost ad revenue effortlessly. AdMaster adjusts campaigns and traffic log dynamically, ensuring maximum earnings without constant oversight – a feature rarely seen in traditional playout tools.
All-Inclusive Licensing
One license per station covers everything: unlimited users, unlimited seats, unlimited customers, unlimited campaigns, and full support - all without hidden fees. Unlike legacy tools that pile on extra costs, AdMaster delivers total value from day one.
AdMaster's Smart Algorithm:
Advanced Ad Scheduling for Radio & TV
AdMaster’s core strength lies in its smart and advanced algorithm, processing over 30 parameters to allow you to create perfect ad schedules in under 3 minutes of operation time per campaign.
At the heart of AdMaster broadcast traffic software is a smart algorithm processing over 30 parameters to create perfect ad schedules in under 3 minutes per campaign. It automates spacing for all-day campaigns, maintains even block durations (unless customized otherwise) and enables instant clock adjustments with email alerts for playback issues. By eliminating first-in advantages, it ensures fairness for all advertisers. Plus, it separates similar ads, keep the breaks within the duration limits and tops up the shorter breaks, routinely performs the ad splits on multi-station networks while keeping the break durations in sync, and auto-calculates billing based on your rate card - saving hours for radio and TV station teams.
See how our Automated Ad Scheduling WorksGet Started with AdMaster Ad Scheduling Software
Explore how our smart, all-inclusive broadcast traffic software can transform your radio or TV station's ad scheduling.
Start Free Trial
Try AdMaster radio or TV station software free for 60 days. No commitment - just evaluate how it fits your workflow.
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Pricing Information
Discover our affordable pricing, including 75% off for small stations, and progressive discounts for networks.
See Pricing
Schedule a Demo Call
Book a call with our team to discuss customization for your radio or TV station software needs.
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Trusted By Radio & TV Stations Worldwide
Join 42 countries using AdMaster
AdMaster ad scheduling software is the go-to solution for traffic and billing in radio and TV stations globally - from small community radio stations nestled in the Australian outback or on remote Pacific islands, to networks headquartered in capital cities with local franchise partners across the country (featuring complex demands for flexible operations and real-time ad block adjustments), to networked television operators who leverage our smart algorithm to seamlessly manage ad blocks across their networks.
We provide over 40 preconfigured output formats and an equal number of language interfaces. If your playout system is not listed, we are committed to finding a way to add it as soon as possible. Should your preferred language interface be unavailable, we can develop it upon request. For those needing a locally hosted version tailored to specific requirements, we are happy to discuss customization options.
Here are some of the stations where AdMaster is proudly used (the random selection is displayed on page load).