Our Smart and Powerful Scheduling Algorithm

Under the hood, AdMaster is powered by a sophisticated scheduling algorithm that takes into account over 30 different parameters. These parameters are carefully calculated to ensure the smooth and effective placement of commercials, providing you with a schedule that maximizes the value of your airtime, and stimulates your advertisers to renew their contracts.

How it works

One of our algorithm's primary goals is to maintain a harmonious duration balance between commercial breaks. This means that, unless otherwise specified by the user, our system will distribute spots evenly across breaks, ensuring a consistent flow of content and a balanced listener/viewer experience.

AdMaster's scheduling algorithm is designed to be agile and responsive. Whenever a new campaign is added or an existing one is edited or stopped, the algorithm automatically generates a new schedule from scratch. This ensures that all available slots are fairly distributed among paying customers, guaranteeing everyone an equal quality of schedule. In a network station environment, treating each advertiser with the same care means that national and local advertisers' spots are mixed, rather than prioritizing recognized brands over smaller local ones. This approach promotes fairness, and while national advertisers will not notice any difference, small local advertisers will appreciate the equitable treatment.

Our algorithm excels at maintaining maximum separation between various types of spots to enhance the listener/viewer experience. It keeps spots from the same campaign, spots from the same advertiser but different campaigns, spots advertising the same business, and spots recorded by the same performers well apart from each other. This separation prevents redundancy and ensures that each spot gets the attention it deserves. The second level of same business separation will prevent a car dealership spot to be scheduled next to the shopping mall's spot that promotes a Christmas giveaway with car as a grand prize.

The scheduling algorithm thrives on diversity. The algorithm will do its best so that no two breaks will ever run with the same order of spots unless explicitly set by the user. This dynamic approach, combined with an ample selection of active spots, guarantees that no one from the audience will never be able to guess the next spot, providing ever-changing broadcast experience.